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Rich Rarey (NPR Labs) Answers Question from the Audience: “How can PBS/NPR communicate at a real local level like a town or even a neighborhood-not just a region or a big metropolitan area like Las Vegas or Atlanta?”

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An Answer: I can answer for the NPR activities; a new project, The Station Action For Emergency Readiness, or "SAFER", has been created to help public broadcasters serve their communities when disaster strikes. The project is a joint effort of the National Federation of Community Broadcasters (NFCB), National Public Radio (NPR) the Corporation for Public Broadcasting (CPB), and the Integrated Media Association. The published press release describing the project says, in part, SAFER will develop customizable plans to help stations stay on-the-air, online and in touch with their audiences through mobile devices during crises. An online manual will guide stations in developing or improving their business continuity plans. A companion crisis communications plan will show stations how to reliably deliver critical life-saving information to listeners in emergency situations. The project will also distribute online tools and widgets that stations can embed into their own websites so the public can get emergency information on their mobile devices as well as online and on-air. Webinars and workshops will be offered featuring experts who can assist stations with implementation of a response program. In a joint note to NPR Member Stations representatives, Ginny Berson (VP and Director, Federation Services, National Federation of Community Broadcasters) and Gemma Hooley (Station Relations Manager, National Public Radio) indicated that the SAFER working group will bepublishing the manual and online tools by the end of March 2010.

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